Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation
Best marketing automation platforms for 2026Dec 12, 2025
Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.
Marketing automation
Reduce cart abandonment and increase salesNov 17, 2025
Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.
Marketing automation
Best Shopify appsNov 10, 2025
Looking for the best Shopify apps for marketing and customer service? Klaviyo, Rebuy, and Recharge together create a high-performing tech stack that revenue and customer retention.
Marketing automation
Make the Most of AI Marketing AutomationOct 29, 2025
Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.
Marketing automation
Guide to customer journey automationOct 9, 2025
Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.
Marketing automation
Last minute BFCM to-do listOct 7, 2025
Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.
Marketing automation
9 Cyber Monday strategies that drive resultsAug 6, 2025
Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.
Marketing automation
BFCM marketing lessons from 2024Jun 3, 2025
Learn what worked (and what didn’t) during BFCM 2024. Real insights from brands that broke sales records and built better customer experiences.
Marketing automation
3 ways to drive revenue nowApr 11, 2025
Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.