Featured marketing automation articles
Here are the most common customer churn reasons what how you can respond to improve your customer retention.
Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.
Marketing automation articles
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Email campaigns are much less time-consuming with AI-generated emails. Learn our 6 methods for creating prompts, templates, and subject lines, faster.
Using AI for SMS marketing is effective when done correctly. Learn some strategies to generate the copy you want and some examples that show how to do it.
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.
Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Guide: differences between drip + nurture campaigns, including when to use each, brand examples, and strategies for success.
Learn 4 ways to test and optimize your marketing automation efforts.
