A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Klaviyo news
Feb 19, 2025
Today, we are launching several new features and tools that make us the only CRM built for B2C.
Marketing analytics
Feb 19, 2025
Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.
Customer experience
Feb 19, 2025
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
How to build your email marketing strategyFeb 11, 2025
Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.
Email marketing
Amping up your order confirmation emailsDec 11, 2024
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Email marketing
How to conduct an audit of your email programDec 10, 2024
Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
How to conduct an audit of your SMS programDec 10, 2024
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.
SMS marketing
RCS explainedOct 24, 2024
Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.
SMS marketing
Attribution best practices and marketing impactOct 8, 2024
Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
The strategies that defined BFCM 2024Dec 3, 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
8 New Year’s marketing ideas & examplesNov 7, 2024
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
Campaign strategy
10 ways to boost Boxing Day salesNov 5, 2024
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.