A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Klaviyo news
Sep 25, 2025
Get to know K:AI Marketing Agent, the AI that plans, builds, and launches campaigns so marketers can save time, stay on brand, and grow faster.
Klaviyo news
Sep 25, 2025
Learn how Klaviyo’s new K:AI Customer Agent helps service and sales teams plan, personalize, and act throughout the entire customer journey.
Klaviyo news
Sep 25, 2025
Klaviyo Helpdesk unifies customer support across email, chat, SMS, WhatsApp, and social—giving agents a 360° view of each customer. Unify your marketing and service teams to resolve issues faster and turn every conversation into growth.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Make your post-purchase emails countSep 12, 2025
Learn how to make the most of your post-purchase email flows to maximize revenue.
Email marketing
5 effective Veterans Day marketing ideasAug 25, 2025
Show appreciation this Veterans Day with 5 proven email marketing strategies that target the right audience with heartfelt messages and coupon codes.
Email marketing
Improve your deliverability before BFCMAug 21, 2025
Get ahead of BFCM chaos. Learn how to improve Black Friday email deliverability with expert-backed tips on list hygiene, segmentation, authentication, and re-engagement—before peak season hits.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
6 SMS marketing use cases & why they workSep 18, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
SMS marketing
Your guide to conversational SMSSep 18, 2025
Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.
SMS marketing
SMS marketing campaigns: 9 effective stepsSep 18, 2025
Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
How to stay profitable during BFCMSep 15, 2025
Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.
Campaign strategy
Singles' Day marketing ideasAug 28, 2025
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Campaign strategy
Choosing the right marketing channelAug 27, 2025
Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.