Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
A customer doesn’t just wake up and decide to buy from you. They might see a paid ad, click a link in an email, browse your site a few times, and get an abandoned cart text before they finally convert. But if your reporting only credits the last thing someone clicked, you’re not seeing the […]
Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.
Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.
The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.
Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!
Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.