Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
Email & SMS Marketing Strategy: Insights From 100 AuditsFeb 12, 2026
What nearly 100 Klaviyo account audits revealed about 2026 email and SMS marketing strategy—from welcome flows to attribution and high-intent automation.
Campaign strategy
Valentine’s Day is becoming a customer relationship testFeb 10, 2026
Klaviyo data shows Valentine’s Day shopping is shifting—early browsing, last-minute urgency, and messaging that rewards strong customer relationships.
Campaign strategy
5 creative St. Patrick’s Day marketing ideasFeb 3, 2026
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.
Campaign strategy
5 March Madness marketing ideas for 2026Feb 3, 2026
Looking for March Madness marketing ideas? Get 5 proven campaign ideas for 2026, plus real brand examples and omnichannel tips powered by AI.
Campaign strategy
11 Valentine’s Day marketing ideas for 2026Jan 7, 2026
Learn about 11 Valentine’s Day marketing ideas that can boost Q1 revenue and gather customer data to take you into the rest of the year.
Campaign strategy
Turn holiday shoppers into loyal customersDec 4, 2025
Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.
Campaign strategy
Elements to include in a photography style guideDec 3, 2025
Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.
Campaign strategy
Consumer behavior shifts are already impacting BFCM predictionsNov 18, 2025
Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.
Campaign strategy
7 New Year’s marketing ideas & examplesNov 14, 2025
New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.