Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
9 Memorial Day marketing ideasApr 13, 2026
We’ve scoured Klaviyo’s massive database to come up with 9 of the most common and effective marketing ideas for your Memorial Day campaign.
Campaign strategy
Shoppers changed in Q1. Did your strategy?Apr 9, 2026
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.
Campaign strategy
Easter email and text timingMar 31, 2026
Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.
Campaign strategy
10 Mother's Day marketing ideas Mar 30, 2026
Get inspired by 10 real-brand Mother's Day marketing examples, plus tips to drive sales across email, SMS, and more with Klaviyo.
Campaign strategy
7 creative April Fools' Day marketing ideasFeb 24, 2026
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 7 April Fools’ day marketing ideas to consider in 2026.
Campaign strategy
9 of the best landing page buildersFeb 18, 2026
Create high-converting pages fast—compare the best landing page builders for B2C brands in 2026, plus tips to capture leads and sync data to Klaviyo.
Campaign strategy
Email & SMS Marketing Strategy: Insights From 100 AuditsFeb 12, 2026
What nearly 100 Klaviyo account audits revealed about 2026 email and SMS marketing strategy—from welcome flows to attribution and high-intent automation.
Campaign strategy
Valentine’s Day is becoming a customer relationship testFeb 10, 2026
Klaviyo data shows Valentine’s Day shopping is shifting—early browsing, last-minute urgency, and messaging that rewards strong customer relationships.
Campaign strategy
5 creative St. Patrick’s Day marketing ideasFeb 3, 2026
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.