Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
11 Valentine’s Day marketing ideas for 2026Jan 7, 2026
Learn about 11 Valentine’s Day marketing ideas that can boost Q1 revenue and gather customer data to take you into the rest of the year.
Campaign strategy
Turn holiday shoppers into loyal customersDec 4, 2025
Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.
Campaign strategy
Elements to include in a photography style guideDec 3, 2025
Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.
Campaign strategy
Consumer behavior shifts are already impacting BFCM predictionsNov 18, 2025
Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.
Campaign strategy
7 New Year’s marketing ideas & examplesNov 14, 2025
New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.
Campaign strategy
9 ways to boost Boxing Day salesNov 14, 2025
Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.
Campaign strategy
The BFCM browsing boomNov 5, 2025
Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.
Campaign strategy
The 4 week BFCM Whatsapp blueprintOct 29, 2025
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
8 WhatsApp marketing best practicesOct 29, 2025
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.