Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience articles
Discover how lifecycle marketing transforms your CRM into a growth engine, driving retention, automation, and personalized B2C customer experiences.
Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.
Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.
Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases—all in minutes.
Learn how to market to Gen Z with actionable and timely insights from Klaviyo’s CMO, Jamie Domenici.
See 3 reasons marketers, engineers, and customers love Klaviyo Customer Hub with smoother logins, better data, and fully personalized experiences.
Discover 4 data-backed retention marketing strategies for restaurants in 2025. Boost loyalty, increase spend, and thrive through economic uncertainty.
This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.