Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Featured klaviyo news articles

There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]

In this product release We are excited to introduce a new update to Klaviyo’s Sign-up forms: Multi-Step Form Analytics. This feature equips businesses with a comprehensive view of their multi-step signup forms, allowing them to understand, track, and optimize the performance of each step. In this blog post, we’ll dive into how Klaviyo’s Multi-Step Form […]

In this product release Deliverability plays a huge factor in the success of your email program, because it determines if your marketing messages actually make it to your subscriber’s inbox. Klaviyo has always provided tools to help brands understand their email deliverability, but today Klaviyo takes the next step by allowing you to understand your […]
Klaviyo news articles

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Learn how your brand can still drive fun purchases and meaningful retail experiences in the era of cost-conscious shopping.

Discover how DTC brands outpaced Amazon by driving demand before Prime Day.

Transform your customers’ shopping experiences with Klaviyo’s Conversational AI Agent, now in public beta. Built to engage, guide, and convert, Klaviyo’s AI shopping assistant unifies the consumer experience for marketing and service.

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

The next chapter of marketing automation is here. Discover how Klaviyo’s new omnichannel features help you build deeper customer relationships, increase conversions, and simplify your marketing.

Discover Klaviyo’s latest integrations with Gorgias, TikTok, and Thanx to power smarter marketing, stronger relationships, and scalable growth.

Klaviyo welcomes Archana Rao as the new Chief Information Officer to drive scalable systems and AI innovation, bringing decades of experience from Unity, Atlassian and Cisco.

Most CRMs weren’t built for B2C. Klaviyo is. Learn what makes it different and why it matters now.