Data-driven best practices & strategic guidance
Resources to create exceptional customer experiences
Built for B2C recap
The future of customer relationships starts now. Klaviyo introduced the next evolution of customer engagement—one that unifies data, marketing, service, analytics, and AI.
Consumer insights and research
Use Klaviyo’s latest consumer and proprietary platform research to make better strategic marketing decisions right now.
The 2025 state of B2C marketing
Explore the strategies driving smarter, stronger growth. Get the report now.
The future of consumer marketing
We asked 8,000+ global consumers what they’re looking for in brands this year to unveil how they find brands, what makes them convert, what makes them loyal, and more.
The 2025 benchmark report
See how your email and SMS performance metrics stack up against the competition in our 2025 Benchmark Report. Then, get actionable next steps to improve your channel performance.
Resources for economic uncertainty
Consumers are adapting fast. But that doesn’t mean you’re at the mercy of the market. With the right insights and the right platform, you can build marketing that adapts just as quickly—and turns uncertainty into opportunity.
Consumer Pulse: a weekly look at shopper behavior
Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.
7 strategies for making your business more resilient to 2025 tariffs
Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.
3 ways to drive revenue amid economic uncertainty
Your customer data contains the insights you need to navigate uncertainty—if you know how to use it.
Klaviyo is a Ferrari. Stop driving it like a Honda
What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?
How to communicate with empathy during uncertainty
Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.
Customer experience strategies and resources
Learn how to use the only CRM built for B2C to create exceptional customer experiences that drive more revenue.
Ready to transform your customer relationships?
Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.
Your guide to building exceptional customer experiences
Everything you need to know to transform your CX with a CRM strategy.
How to improve your customer experience
Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.
The new rules of ecommerce customer experience
Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.
Don't keep losing out on missed revenue
Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.
Omnichannel strategies and resources
Email, SMS, mobile app, in-store, and beyond. These resources help you build a cohesive, automated omnichannel strategy.
How to deliver 1:1 experiences at scale
This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.
Best practices for growing your email and SMS list
Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?
Discover 150+ ways to sell more all year
Boost sales and engagement all year long with this month-by-month guide to major marketing moments.
A step-by-step guide to integrating email & SMS
The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.
The case for consolidating email and SMS marketing
This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.
The B2C marketer’s complete guide to mobile app marketing
How push notifications and in-app messaging keep customers engaged and buying
Data-backed steps to grow faster with email & SMS
We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.
Customer data strategies and resources
Customer data is the most important factor in your customer experience success. These resources help your team leverage it to better automate, better personalize, and better analyze your marketing impact.
Understanding customer data infrastructure
Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.
4 steps to accelerate your revenue with customer data
Learn how today’s top brands are driving results faster through data-driven marketing.
Forrester research: revolutionize your customer data strategy
Understand the CDP landscape with insight from 410 global CPG and retail leaders.
The importance of unified customer data
Learn about the benefits of having your marketing channels under one roof.
The comprehensive guide to B2C audience segmentation for marketing
Learn how to leverage customer data for personalized marketing that drives revenue
How to use customer reviews to convert more first and second-time buyers
Your past purchasers are your best marketers
Email marketing strategies and resources
Email marketing should drive at least 30% of your B2C business revenue. These guides and resources will make sure you hit that benchmark.
A step-by-step guide to growing faster in 2025 with email
Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.
2025 email marketing benchmarks by industry
Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.
Email marketing for B2C marketers
Learn how to create an email marketing program that helps you connect with consumers and drive revenue.
The email marketing guide for ecommerce
How to engage customers, build relationships, and generate ecommerce sales with email marketing.
Email marketing strategies for restaurants
Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.
The email marketing guide for small businesses
How to use email marketing as a revenue-driving and relationship-building channel for your small business.
Email marketing for startups and founders
How to use email marketing to drive revenue and bring in new customers
The complete guide to enterprise email marketing in 2025
Learn how to set up an email marketing program for your enterprise organization
SMS marketing strategies and resources
SMS marketing is no nascent channel. It’s just as crucial as email marketing, and all B2C brands should be using it. Learn why and how.
The complete SMS marketing guide for 2025 campaign success
Everything you need to know to implement SMS into your omnichannel marketing strategy.
2025 SMS marketing benchmarks by industry
SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.
Why brands choose Klaviyo SMS
Learn what you should be looking for in your SMS marketing platform.
Your complete guide to SMS compliance in 2025
Essential SMS compliance requirements and best practices
The ultimate SMS migration guide
A step-by-step blueprint for moving your SMS marketing program to a new platform.
The marketer’s guide to SMS deliverability
To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.
Customer service strategies and resources
B2C customer service starts the moment a consumer experiences your brand. Use these resources to turn your service organization into a revenue driver.
8 ways to transform customer service strategy
How to advance customer service from a cost center to a growth engine.
Customer service trends B2C brands need to know in 2025
Deliver the exceptional customer experiences consumers have come to expect.
Customer service best practices that drive revenue and build loyalty
A practical guide to delivering on today’s consumer expectations.
Reporting and analytics strategies and resources
Marketing automation and personalize works––really well. But you won’t be able to see that if you aren’t measuring your wins and use that data to grow even faster.
A B2C marketer’s guide to marketing reporting
The insights you need to build a data-driven customer experience
The advanced analytics advantage
How advanced Marketing Analytics transforms B2C marketing strategy
Ecommerce marketing strategies and resources
Better automate, better personalize, and better measure your ecommerce marketing efforts with these guides and resources.
11 use cases to inspire your next marketing move
Level up your ecommerce marketing with inspiration from big name brands.
9 consumer-driven predictions that will reshape ecommerce in 2025
Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.
The complete guide to multi-platform ecommerce advertising
Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.
State of the ecommerce industry
Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.
How to create a feedback loop that drives loyalty and acquisition
Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.
Restaurant marketing strategies and resources
Consumers expect more from restaurants than ever before. Here’s how restaurant marketers can hit those new, higher consumers expectations.
11 restaurant marketing ideas to bring in new guests in 2025
New research from 8,000 global consumers reveals exactly where restaurant marketers should focus their efforts.
Restaurant marketing trends
Discover insights from 200 restaurant marketing executives in the restaurant industry doing $30M+ in revenue.