Email and SMS benchmarks to guide your growth
Learn what “good” and “great” performance looks like and hear from experts to guide your own best practices and growth.
Data-driven best practices & strategic guidance
Resources to create exceptional customer experiences
Built for B2C recap
The future of customer relationships starts now. Klaviyo introduced the next evolution of customer engagement—one that unifies data, marketing, service, analytics, and AI.
Multi-channel marketing strategies
Learn how to grow faster with integrated, multi-channel marketing strategies.
2025 Ecommerce Predictions
Get ahead of this year’s biggest ecommerce trends with tips and tactics to drive more revenue and create better customer experiences.
Your 2025 marketing campaign calendar
Boost sales and engagement all year long with this month-by-month guide to major marketing moments.
Implement the same strategies as the fastest growing brands
Get data-backed, actionable tactics to grow your business faster with email, SMS, list growth, segmentation, and more.
Your step-by-step guide to integrating email & SMS
Your free, tactical guide to coordinating cross-channel campaigns, automations and more.
Advanced cross-channel marketing strategies
Learn the complexities of unifying email and SMS marketing and the advanced strategies brands use to achieve true omnichannel optimization beyond basic integration.
Email marketing best practices & strategies
A step-by-step guide to growing faster with email marketing
Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.
Email marketing benchmarks by industry 2025
Unveil averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient.
How to meet Google and Yahoo’s email sender requirements
Don’t leave marketing dollars on the table by accidentally letting your emails land in spam.
How to audit your customer journey
Find out where you could be losing shoppers—and missing out on revenue.
SMS marketing best practices & strategies
The complete SMS marketing guide for campaign success
Everything you need to know to implement SMS into your omnichannel marketing strategy.
SMS marketing benchmarks and stats for 2025
If you ’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star.
Understanding SMS deliverability and best practices
The success of your SMS campaigns and flows hinges on one crucial factor: deliverability.
The ultimate SMS migration guide
A step-by-step blueprint for moving your SMS marketing program to a new platform.
Why brands choose Klaviyo SMS
Learn what you should be looking for in your SMS marketing platform.
Customer data and customer experience strategies
Understanding customer data infrastructure
Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.
4 steps to accelerate your revenue with customer data
Learn how today’s top brands are driving results faster through data-driven marketing.
The importance of unified customer data
Learn about the benefits of having your marketing channels under one roof.
AI is buzzy, but is it living up to the hype?
We surveyed 1.5K ecommerce marketers around the world to find out what ecommerce marketers really think about AI.
B2C marketing resources
11 use cases to inspire your next marketing move
Level up your marketing with inspiration from big name brands.
The state of ecommerce report
Discover the insights you need to stay ahead of consumer expectations, drive more engagement, and keep up with the evolving market.
The complete guide to multi-platform ecommerce advertising
This comprehensive guide breaks down proven strategies across 11 major advertising platforms, from Facebook and Instagram to other names like WhatsApp.