A custom web form builder to grow your audience

Web forms are essential for converting website visitors into leads or customers. They enable businesses to collect valuable data, collect crucial email/SMS consent required to use those channels, facilitate customer interaction, and personalize user experiences, ultimately driving growth and improving marketing effectiveness.

There’s no difference between an HTML form and a web form—they’re just two names for the same thing. HTML is the code that powers web forms, which are used to collect user information on a website. Whether you refer to it as an HTML form or a web form, it’s the same tool for capturing data from visitors and sending it to the appropriate destination, like a database or email list.

Multi-step forms are web forms that break down the submission process into multiple stages. This approach enhances user experience by reducing the perceived complexity of the form, often leading to higher completion rates and better data quality.

Klaviyo’s form builder allows you to customize forms with various fields, styles, and triggers to match your brand and campaign goals. You can easily adjust colors, fonts, images, and even set up conditional logic for more personalized experiences.

Klaviyo includes robust compliance features in its forms to help you adhere to data privacy regulations such as GDPR and CCPA. These features allow you to add consent checkboxes, customize opt-in language, and ensure that all collected data is stored securely. Klaviyo also supports double opt-in processes and allows users to manage their consent preferences easily. This helps your business maintain transparency and build trust with customers while staying compliant with legal requirements. Learn more about collecting GDPR-compliant consent.

Klaviyo triggers forms based on user behavior and defined conditions, such as page visits, scrolling activity, or time spent on a site. This dynamic triggering ensures forms are shown to users at the most opportune moments, increasing engagement and conversion rates.

To prevent multiple forms from triggering simultaneously, Klaviyo offers collision avoidance settings. These settings allow you to prioritize certain forms and control when and how they appear, ensuring a smooth user experience without overwhelming your visitors.