Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Call to action (CTA)
- Canada’s Anti-Spam Legislation (CASL)
- Canadian Telecommunications Association (CTA)
- Carrier
- Cart abandonment
- Case study
- Cellular Telecommunications Industry Association (CTIA)
- Click funnels
- Click rate
- Clicked SMS
- Cohort analysis
- Cold email
- Common Short Code Administration (CSCA)
- Consented to receive SMS
- Contact card
- Content marketing
- Content personalization
- Conversational message
- Conversion rate
- Conversion tracking
- CRM automation
- Custom keyword
- Customer acquisition
- Customer data
- Customer data analysis
- Customer data platform (CDP)
- Customer intelligence
- Customer journey
- Customer lifecycle management
- Customer loyalty program
- Customer profile
- Customer relationship management (CRM)
- Customer retention rate
- Customer segment
- Customer segmentation
- Cyber Monday
D
E
- E.123 international
- E.123 national
- E.164
- Ecommerce
- Email address
- Email automation
- Email blast
- Email campaign
- Email compliance
- Email deliverability
- Email fatigue
- Email header
- Email list
- Email marketing re-engagement
- Email marketing strategy
- Email nurture
- Email server
- Email service provider (ESP)
- Engaged segment
- Event count in Google Analytics
- Explicit vs. implicit consent
- Express consent
I
K
M
- Market segment
- Marketing campaign
- Marketing campaign automation
- Marketing program
- Marketing reporting
- Mini-TCPAs
- MMS messaging
- MMS vs SMS
- Mobile identification number
- Mobile marketing
- Mobile originating (MO)
- Mobile push notification
- Mobile terminating (MT)
- Multi-channel attribution
- Multimedia message (MMS)
N
P
R
S
- S.H.A.F.T.
- Segmentation
- Sending domain
- Sending number
- Sent SMS
- Setup wizard
- Short code
- Short Code Council (SCC)
- Short code registry
- Sign-up form
- Single customer view
- Site hosting
- SMS compliance
- SMS conversations
- SMS list
- Soft bounce
- Spam
- Spam Act 2003
- Spam sender
- Special character
- Subscribe keyword
- Subscriber
- Sunsetting
- SWOT analysis