Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Click funnels
- CRM automation
- Conversion rate
- Canada’s Anti-Spam Legislation (CASL)
- Cyber Monday
- Customer data platform (CDP)
- Customer relationship management (CRM)
- Call to action (CTA)
- Case study
- Cold email
- Conversational message
- Custom keyword
- Customer journey
- Customer loyalty program
- Customer profile
- Customer segment
- Contact card
- Carrier
- Cart abandonment
- Click rate
- Cohort analysis
- Content marketing
- Content personalization
- Conversion tracking
- Customer acquisition
- Customer data analysis
- Customer data
- Customer intelligence
- Customer lifecycle management
- Customer retention rate
- Customer segmentation
- Canadian Telecommunications Association (CTA)
- Cellular Telecommunications Industry Association (CTIA)
- Common Short Code Administration (CSCA)
- Clicked SMS
- Consented to receive SMS
D
E
- E.123 international
- E.123 national
- E.164
- Email address
- Email blast
- Email campaign
- Email header
- Email list
- Email marketing strategy
- Email server
- Email service provider (ESP)
- Engaged segment
- Event count in Google Analytics
- Ecommerce
- Email automation
- Email compliance
- Email deliverability
- Email fatigue
- Email marketing re-engagement
- Email nurture
- Explicit vs. implicit consent
- Express consent
I
M
N
P
S
- S.H.A.F.T.
- SMS compliance
- SWOT analysis
- Sending domain
- Setup wizard
- Short code
- Sign-up form
- Soft bounce
- Spam sender
- Special character
- Subscribe keyword
- Subscriber
- SMS list
- Sending number
- SMS conversations
- Segmentation
- Site hosting
- Spam
- Sunsetting
- Short Code Council (SCC)
- Short code registry
- Spam Act 2003
- Single customer view
- Sent SMS