What is a wellness and personal care CRM?

A B2C CRM (business-to-consumer customer relationship management system) helps wellness and personal care brands like spas, gyms, salons, and barbershops manage client relationships at scale. Unlike traditional CRMs designed for business-to-business (B2B) companies, a B2C CRM focuses on automating and personalizing client interactions to drive bookings, memberships, and loyalty—all while enhancing the customer experience.

Why Klaviyo B2C CRM is perfect for wellness and personal care brands 

Relationships are everything to wellness brands—they need email, SMS, and other channels to engage with their clients on a personal level. Traditional tools often can’t adequately manage recurring appointments, memberships, and customer preferences. Klaviyo B2C CRM fills this gap by:

  • Centralizing customer data: Klaviyo B2C CRM tracks visit history, preferences, purchase history, and communication in one place.
  • Driving repeat visits: Klaviyo B2C CRM automates booking reminders, membership renewals, and loyalty campaigns.
  • Boosting revenue: Klaviyo B2C CRM helps you personalize offers for up-sells like spa treatments, fitness classes, or retail products.

The benefits of Klaviyo for wellness and personal care brands

  • More repeat visits: Automate appointment reminders, post-visit thank-you notes, and re-booking campaigns.
  • Better membership retention: Trigger renewal reminders and reward loyalty with exclusive perks and offers.
  • Higher revenue from up- and cross-selling: Suggest complementary services or retail products based on customer preferences.
  • Personalized wellness experiences: Use customer segmentation to tailor campaigns by service type, frequency of visits, or milestones.

How wellness and personal care brands use Klaviyo B2C CRM

  • Spas: Automate reminders for seasonal treatments and promote gift card sales during holidays.
  • Gyms and fitness studios: Drive class attendance with SMS alerts and reward loyal members with free sessions.
  • Salons: Send post-appointment emails with care tips and discounts for return visits.
  • Barbershops: Personalize re-booking campaigns based on haircut schedules and client preferences.

Klaviyo: the only CRM built for B2C

With Klaviyo B2C CRM, wellness and personal care brands can grow revenue, retain loyal clients, and deliver exceptional experiences—all while simplifying operations.

Klaviyo has helped 157,000 businesses create personalized customer journeys. Sign up for Klaviyo and get started today. 

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