Klaviyo Data Platform

Go beyond the traditional customer data platform

Klaviyo Data Platform (KDP) unifies customer data and enables real-time activation for marketing, customer service, and analytics—and it’s built into Klaviyo B2C CRM.

The smarter, simpler CDP solution for faster results

Seamless setup

Connect your data faster with 350+ integrations and simple setup, minimizing technical resources to quickly drive value.

Single source of truth

Give marketing and customer service teams a shared, real-time customer view with lifetime retention.

Effortless activation

Take action on your data within Klaviyo Marketing and Klaviyo Service flows—no syncing or extra tools required.

Unified customer profiles

The full story of each customer

Klaviyo captures every click, purchase, and interaction—turning fragmented data into comprehensive, lifetime customer profiles.

  • Cross-functional clarity: All your teams have the same unified, real-time view of customer profiles and events.
  • Lifetime retention: Data you collect in Klaviyo stays in Klaviyo: no expiration dates.
  • Deeper insights: Centralize data to uncover patterns, predict behavior, and deliver engaging customer experiences.
UI card showing key metrics for Dana Kim, including revenue of $5,472, average order value (AOV) of $64.29, and recent customer interactions, labeled "Last 30 days."
AI-ENRICHED DATA

Predict, act, and win

Your customer data does more than record the past—it reveals the future. Know customers more deeply, anticipate their needs, and deliver campaigns that drive results and protect margins. With Klaviyo AI, you can:

  • Identify churn risk and retention opportunities
  • Know order frequency and predicted next order date
  • Forecast customer lifetime value (CLV)
  • Personalize campaigns based on actionable predictions
UI card overlaying a workspace image, showing customer lifetime value (CLV) of $4,583.09 for Dana Kim, with additional order insights and a "VIP" label.
Platform built for scale

Grow with confidence

Effortlessly scale with Klaviyo, processing massive data volumes to deliver real-time, personalized experiences at every stage.

  • Highly reliable infrastructure: Engineered to handle BFCM-level traffic and beyond, ensuring fast, real-time delivery of your messages.
  • Proactive business performance monitoring: Track performance and get instant alerts on key metrics to prevent issues and keep campaigns running smoothly.
  • Trusted data security and compliance: ISO 27001 certified, SOC 2 Type 2 audited, and designed to help you stay compliant with CCPA and GDPR, protecting your customer data.
UI card showing BFCM flows hourly volume, with total flow recipients at 1,567,523 and a 46% increase, overlaying a work environment image.

Klaviyo Data Platform success stories

Klaviyo Data Platform features

Customer profile card for Dana Kim, marked as a VIP, showing preferred category as skincare and first purchase date as November 13, 2023.

Gain a complete view of each customer’s behavior across channels and touchpoints.

UI screenshot of customer filters showing conditions for submitted reviews and a perfect 5.0 rating, accompanied by a small group of user profile pictures and a total count of 12,638 reviews.

Target exactly the right people based on any number or combination of conditions.

Logos of Shopify, WooCommerce, Square, Facebook, Stripe, and others

Consolidate your data with 350+ instant integrations and powerful APIs.

UI card displaying Snowflake integration status as "Enabled," with one error found and last sync on July 12, 2025. "Advanced" label in top right.

Sync with your data warehouse for comprehensive analysis and storage of customer data.

UI card showing standardization rules converting names and locations into consistent formats, labeled "Advanced."

Standardize and manipulate data for more advanced segments and personalization.

UI card labeled "Single metric," explaining how to monitor key metrics like abandoned carts dropping below a threshold, marked "Advanced."

Stay ahead of trends and catch potential issues early with alerts you can set in seconds.

Upgrade to unlock advanced data capabilities

Take your data to the next level with premium features like no-code data transformation, data warehouse syncing, and advanced analytics.

Customer data platform resources

Explore the rest of the B2C CRM

Klaviyo Marketing

Klaviyo Analytics

Klaviyo Service

Frequently asked questions about CDP

A customer data platform (CDP) is a centralized system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.

Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.