PRIVATE BETA
Deliver interactive brand moments with RCS marketing
With rich visuals, interactivity, and verified branding, rich communication services (RCS) help your texts stand out, build trust, and actually drive revenue.
Currently in paid private beta. Availability may be limited*
This isn’t your average text message
Turn texts into shoppable experiences
Send messages that feel more like a brand experience–and less like a generic ping–with images, videos, and (soon) carousels.
Look familiar in all the right ways
Put your name and logo front and center so customers know it’s you. It builds instant trust—and that means more opens, more clicks, and fewer unsubscribes.
See what’s working the moment it happens
Track everything—from delivery to replies—in real time. You’ll know who’s engaging, what’s clicking, and how to optimize your next send.
Global reach with seamless delivery
Send rich messages and ensure delivery to every customer, with SMS and MMS fallbacks when RCS isn’t available.
Send messages that perform, and look great doing it
Coming soon From bold visuals to tappable buttons, RCS marketing turns basic texts into branded experiences that drive revenue.
- Add product photos, videos, and (soon) carousels.
- Use buttons and suggested replies to guide customers straight to purchase.
- Launch new arrivals and promos with visuals that stand out.
- Turn plain texts into the rich experiences your customers expect and click.
Be instantly recognizable and impossible to ignore
Build trust from the first tap. A verified business profile makes sure your messages feel like they’re coming from a trusted brand—not a bot.
- Put your logo and name front and center in every message.
- Build trust that encourages clicks, replies, and conversions.
- Cut through inbox clutter by standing out from unknown or unverified numbers.
- Reduce opt-outs and increase clicks by creating a trusted, consistent experience.
Know what’s clicking with your audience
Coming soon Go beyond basic metrics like opens and clicks. Real-time insights show you who’s engaging and how, so you can respond with the right next step.
- See who reads, clicks, and responds in real time.
- Use replies to fine-tune your segments and trigger follow-ups.
- Improve every send with data-backed feedback.
- Coming soon Test different messages and creative.
Turn messages into conversations that convert
Coming soon With interactive replies, you can guide customers closer to checkout while collecting valuable data along the way.
- Use suggested replies to guide shoppers toward a purchase.
- Collect preferences and intent—no links or forms needed.
- Trigger follow-ups automatically based on how they respond.
- Make every message feel tailored, timely, and easy to act on.
RCS marketing resources
The difference between RCS, SMS, and MMS
Learn what RCS is, how it differs from SMS and MMS, and how to confidently choose the right message type for your next campaign.
What is RCS marketing?
RCS marketing upgrades SMS with rich media and interactivity. See how it transforms marketing, boosts engagement, and builds customer trust.
How RCS enhances mobile engagement
Start real conversations with two-way text messaging powered by RCS—drive engagement, build trust, and guide customers through interactive mobile flow
RCS marketing FAQ
RCS (Rich Communication Services) is an upgraded messaging protocol that enables more interactive, app-like experiences in the default messaging app. It supports visuals, buttons, carousels, and verified branding—giving marketers new ways to engage customers through mobile messaging.
*This product is currently offered as a paid private beta. All features and functionalities including those labeled as “Coming Soon,” “Beta,” “Private Beta,” or “Limited Beta” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.