A smarter omnichannel marketing reality where AI, data, and channels truly work as one
One platform. Every channel. Real results.
All your channels, one launchpad
Easily build multi-step campaigns across email, SMS, push, and WhatsApp*.
AI that learns how customers engage
Automatically reach customers on all the various channels they prefer.
Rich messages that drive action
Go from plain-old texts to interactive conversations built to convert.*
Attribution that tells the full story
See how all messages across a customer’s journey work together to drive revenue.
Coordinate omnichannel campaigns in one place
Coming soon Omnichannel campaign builder: Design multi-segment, multi-message campaigns across email, text, push, and WhatsApp from a single visual interface.
- Plan, collaborate, and schedule campaigns with full visibility into which audiences get which message, when, and where.
- Maximize conversion by automatically sending messages through optimal channels based on customer profile data, preferences, and real-time engagement patterns.
- Track campaign effectiveness with both high-level aggregate results and granular, message-specific metrics.
Automatically reach customers where they’re most engaged
NEW Channel affinity: Klaviyo AI learns how each customer interacts with various channels, so you can route each message through the channel that will maximize its impact.
- Track real-time engagement preferences for every customer profile.
- Segment by channel preference to power targeted campaigns and flows.
- Build dynamic customer journeys that optimize for a customer’s preferred channels at each touchpoint.
Omnichannel marketing that’s fueling real growth
Tatcha grows DTC revenue from 20%, with help from Klaviyo email + SMS
Filson grows SMS revenue 3.5x YoY and plans to integrate Klaviyo with full CX stack
Fishwife drives 67x Klaviyo ROI with email, SMS + A/B testing
Drive action with richer, more interactive messages
With all the most crucial channels built in, Klaviyo takes you beyond siloed sends so you can spark conversations that convert.
New PRIVATE BETA WhatsApp: Create real-time, interactive conversations on the world’s #1 messaging app.
New PRIVATE BETA RCS: Bring texting into the future with verified sender branding, high-res images, and quick-reply buttons. (Coming soon: read receipts/open rates.)
SMS and MMS: Send personalized texts at scale, perfectly coordinated with all your other channels.
Push and in-app messaging: Re-engage mobile app users and personalize in-app content.
Email: Deliver personalized content with the rich imagery, engaging layouts, and depth that only email can do.
See the full picture of how each message is driving revenue
Klaviyo’s attribution reflects how customers actually buy, so you can fully understand the impact of your marketing efforts across moments and channels.
New Multi-touch attribution: Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales.
Custom attribution setup: Define which interactions matter to your business, customize attribution windows, and ignore what isn’t relevant (like bots).
New Retroactive attribution updates: Adjust your attribution model anytime, preview the changes, and apply it retroactively for accurate, apples-to-apples attribution.
Omnichannel attribution: Track performance across all channels built into Klaviyo. Coming soon, you’ll also be able to include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.
Omnichannel marketing resources
10 omnichannel tactics proven to drive BFCM sales
Learn what omnichannel marketing is and how it unifies channels like email, SMS, and in-store touchpoints to deliver seamless, personalized customer experiences.
What is an omnichannel customer experience?
Learn how to deliver an omnichannel customer experience by unifying data and personalizing every interaction across email, SMS, WhatsApp, and in-store.
Omnichannel analytics: how to measure performance across touchpoints
Learn how omnichannel analytics helps you track, attribute, and optimize performance across email, SMS, WhatsApp, and more—all from one unified platform.
Explore Klaviyo B2C CRM
Omnichannel marketing FAQ
Omnichannel marketing is a strategy that connects all customer touchpoints—like email, SMS, and others—into a seamless, real-time journey. It uses a unified customer profile and AI-driven insights to deliver personalized messages across every active channel.
*This product is currently offered as a paid private beta. All features and functionalities including those labeled as “Coming Soon,” “Beta,” “Private Beta,” or “Limited Beta” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.