Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing
Gmail is bringing Gemini to the inboxJan 12, 2026
Google is bringing Gemini AI directly into Gmail, changing how emails are summarized, prioritized, and acted on. Here’s what retail marketers need to know—and how to adapt.
Email marketing
7 best email marketing platforms for 2026Dec 19, 2025
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.
Email marketing
Use SMS to win back email subscribersDec 11, 2025
Learn how to use Klaviyo SMS, segmentation, and hybrid flows to re-engage lapsed email subscribers, boost deliverability, and drive higher retention.
Email marketing
How to improve your email revenueDec 9, 2025
Boost D2C email revenue from 12% to 30% with the Klaviyo playbook: high-converting pop-ups, a 5-email welcome series, smart filters, and optimized abandonment flows.
Email marketing
How to repair your sender reputationNov 18, 2025
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.
Email marketing
6 Christmas email marketing ideas Nov 5, 2025
Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.
Email marketing
How to adapt to Gmail's latest updatesSep 30, 2025
Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.
Email marketing
Make your post-purchase emails countSep 12, 2025
Learn how to make the most of your post-purchase email flows to maximize revenue.
Email marketing
5 effective Veterans Day marketing ideasAug 25, 2025
Show appreciation this Veterans Day with 5 proven email marketing strategies that target the right audience with heartfelt messages and coupon codes.