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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing
Mar 23, 2022
Create birthday emails for subscribers
Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.
Email marketing
Jan 31, 2022
Everything you need to know about Apple’s changes
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.
Email marketing
Dec 9, 2021
Email marketing campaigns: the holiday edition
Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.
Email marketing
Aug 17, 2021
What the UK Pingdemic means for retail
What does the UK’s pingdemic mean for businesses? Learn what to expect and how to react to best serve your customers.
Email marketing
May 27, 2021
Product replenishment email strategies
Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.
Email marketing
Apr 22, 2021
Retargeting and remarketing via email
Read all about retargeting and remarketing and how email marketing can be used to successfully drive shoppers back to your online store.
Email marketing
Jan 19, 2021
13 communications tips to drive customer loyalty
Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.
Email marketing
Sep 3, 2020
Identify the best time to send emails
Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.
Email marketing
Feb 14, 2018
Best practices for browse abandonment subject lines
To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which don't work.