Featured customer data ownership articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Customer data ownership articles
Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.
Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.
Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.
Discover the newest enhancements to Klaviyo CDP, allowing our customers to make smarter decisions, faster, with direct paths from insight to action.
Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
