Customer data ownership articles
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.