Customer data ownership
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Customer data ownership articles

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Profile photo of author Jax Connelly
Jax Connelly
28min read
Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"
5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

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Jax Connelly
11min read
smaller graphic of Klaviyo's CDP
8 smart ways to use your CDP for marketing

These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.

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Jax Connelly
15min read
With lavender text on a sage background, image shows a customer profile in a CDP dashboard, displaying information such as the fact that the customer subscribed to SMS and ordered a dress for $160.
7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.

Profile photo of author Jax Connelly
Jax Connelly
17min read
On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"
What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

Profile photo of author Jax Connelly
Jax Connelly
16min read
woman packaging a box
Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

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Tiff Regaudie
17min read
Article card image that reads: "Reviews define your brand. Are you telling the right story?"
Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

Profile photo of author Jax Connelly
Jax Connelly
20min read
13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

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Jax Connelly
36min read
two women looking at a computer
The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

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Emily Riedy
43min read