Customer data ownership articles
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.
Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.
Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.
Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.