All blog articles

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

A customer doesn’t just wake up and decide to buy from you. They might see a paid ad, click a link in an email, browse your site a few times, and get an abandoned cart text before they finally convert. But if your reporting only credits the last thing someone clicked, you’re not seeing the […]

Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.

Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Discover how one brand used Klaviyo’s Meta integration to build high-intent audiences, lower CPA, and drive 2x conversions through smarter ad targeting.

Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.