All blog articles

Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.

Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.

BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

Discover 4 AI trends reshaping ecommerce and how engineers can build for the AI-native consumer as AI transforms shopping, trust, and digital experiences.

Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.