All blog articles

Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.

Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically. 

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.

Simplify marketing automation with Klaviyo’s WooCommerce integration. Create personalised email, SMS, and mobile push campaigns to drive revenue.

Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Discover our Q1 2025 releases: new features to redefine engagement, enhance personalization, and unlock revenue opportunities for marketers.

Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.

Boost your brand’s insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.