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All blog articles
Jul 16, 2025
Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

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Jul 15, 2025
Meet your new AI shopping assistant

Transform your customers’ shopping experiences with Klaviyo’s Conversational AI Agent, now in public beta. Built to engage, guide, and convert, Klaviyo’s AI shopping assistant unifies the consumer experience for marketing and service.

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Jul 11, 2025
Marketing to Gen Z: what brands need to know

Learn how to market to Gen Z with actionable and timely insights from Klaviyo’s CMO, Jamie Domenici.

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Jul 10, 2025
Enhance retention with data

Learn how to use Klaviyo data to improve personalization, enhance customer journeys, and boost engagement for long-term retention.

Use Marketing Analytics to level up your BFCM strategy

Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.

BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

10 expert BFCM marketing tips for 2025

Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.

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Jun 30, 2025
6 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign ideas. Learn from top brands like Quay and OSEA to help you ace your Q3 sales.

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Jun 24, 2025
10 takeaways from K:LDN 2025

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.