Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
WhatsApp marketing software: what to look forOct 29, 2025
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Campaign strategy
7 Hanukkah marketing ideas for 2025Oct 28, 2025
Celebrate the Festival of Lights with 7 Hanukkah marketing ideas to boost sales, engage customers, and honor tradition through quizzes, gifts, and giving back.
Campaign strategy
80+ campaign anglesOct 22, 2025
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.
Campaign strategy
BFCM is the single biggest new-customer event of the yearOct 7, 2025
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Campaign strategy
6 Thanksgiving 2025 Campaign IdeasOct 3, 2025
Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.
Campaign strategy
How to stay profitable during BFCMSep 15, 2025
Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.
Campaign strategy
Singles' Day marketing ideasAug 28, 2025
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Campaign strategy
Choosing the right marketing channelAug 27, 2025
Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.
Campaign strategy
Halloween email and SMS ideas Aug 21, 2025
Build BFCM interest this Halloween with 6 proven email marketing and SMS strategies to gather customer data and get ahead of Q4 revenue goals.