Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
Why BFCM is a big dealAug 12, 2025
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.
Campaign strategy
Marketing attribution challenges for B2C businessesAug 7, 2025
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Campaign strategy
Single touch vs. multi-touch attributionAug 7, 2025
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Campaign strategy
9 Cyber Monday strategies that drive resultsAug 6, 2025
Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.
Campaign strategy
9 Omnichannel marketing examples Aug 5, 2025
Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.
Campaign strategy
The psychology of the ‘free purchase’ mindsetAug 5, 2025
The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.
Campaign strategy
Omnichannel vs multi-channelAug 5, 2025
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Campaign strategy
Use spin-to-win forms for growthJul 31, 2025
Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.
Campaign strategy
The ultimate last-minute BFCM checklistJul 30, 2025
Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!