Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation articles
We detail Popov Leather’s transition from Mailchimp to Klaviyo and how the transition has helped them see a 30% increase in monthly revenue after the move.
Germany is Amazon’s second largest market behind the US – at almost $14B it accounts for 10.4 percent of the company’s total revenue.