Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation
5 CRM with marketing automation featuresApr 1, 2025
Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.
Marketing automation
Empathetic email marketing during uncertaintyMar 28, 2025
How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.
Marketing automation
Your marketing automation guide for 2025Feb 7, 2025
Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.
Marketing automation
2025 ecommerce marketing trends you need to knowJan 28, 2025
Unlock 2025's must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.
Marketing automation
10 best email marketing automations for ecommerce in 2025Jan 8, 2025
Discover the top 10 ecommerce email automations in 2025 to boost revenue, enhance CX, and personalize at scale. Automate smarter with Klaviyo.
Marketing automation
5 ways to use Shopify Flow x KlaviyoOct 30, 2024
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Marketing automation
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and CDP—and why they’re glad they did it.
Marketing automation
How Wimp Decaf built with Klaviyo from Day 1Jul 18, 2024
Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.
Marketing automation
Sunset flows for better email deliverabilityJun 6, 2024
Optimize your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo's sunset flow strategies.