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Marketing automation

Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.

9 Cyber Monday strategies that drive results
Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.
BFCM marketing lessons from 2024
Learn what worked (and what didn’t) during BFCM 2024. Real insights from brands that broke sales records and built better customer experiences.
3 ways to drive revenue now
Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.
5 CRM with marketing automation features
Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.
Empathetic email marketing during uncertainty
How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.
Your marketing automation guide for 2025
Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.
2025 ecommerce marketing trends you need to know
Unlock 2025's must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.
10 best email marketing automations for ecommerce in 2025
Discover the top 10 ecommerce email automations in 2025 to boost revenue, enhance CX, and personalize at scale. Automate smarter with Klaviyo.
5 ways to use Shopify Flow x Klaviyo
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.