Marketing automation articles
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.
Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.
Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.
9 stages of an effective email marketing funnel, including brand examples and expert insight.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.