Crack the growth code: omnichannel planning for 2024

In today’s hyper-connected world, businesses are constantly seeking new ways to engage their audience across multiple marketing channels.
One effective strategy gaining traction is omnichannel marketing.
Omnichannel marketing is more than just a buzzword—it’s a strategic approach that integrates various channels to provide customers with a seamless, cohesive brand experience. It ensures that regardless of the channel or device customers use, they receive consistent messaging and personalized interactions.
And that’s essential at a time when consumers aren’t taking linear paths to your website or store. They’re on social media, reading email, talking to friends, and walking by and through stores. If your messages aren’t consistent and omnipresent, you’ll miss the opportunity to attract new customers and bring back existing ones.
Thinking about the full customer experience and journey can also help you reduce paid media spend as you increase your efforts in owned channels like SEO, email, SMS, and push notifications.
Here, we’ll discuss how to approach each of your owned marketing channels through an omnichannel lens—and offer a few proven tactics and techniques for coordinating across channels, too.
Email marketing in an omnichannel world: 5 ways to get started
Because it’s a versatile, and ubiquitous, channel for delivering personalized content, promotions, and updates—not to mention driving significant ROI