All blog articles

Learn how to use Klaviyo AI to optimize your sale strategy and adapt to the unexpected before the biggest retail weekend of the year.

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

BFCM is only a month away, so read our checklist to see how to adjust your campaigns. Learn how buyer guides and continued list growth can help.

Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.