Compare performance and reveal opportunities with AI-powered benchmarks

Benchmarking helps ecommerce businesses thrive by revealing where they excel—and where they fall short.

Without it, you’re flying without a map. How do you know if your 2% email click rate is stellar or subpar? Benchmarks provide that crucial context.

But manual benchmarking is often time-consuming and imprecise.

Built-in benchmarking solves these problems. It’s transforming how businesses compare performance, offering speed and accuracy that manual methods can’t match.

Klaviyo’s benchmarks are automatically tailored to reflect your industry and your unique position within it. How? With AI-driven peer groups.

Klaviyo leverages anonymous data from 100 companies that share your business dynamics. This gives you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position—faster than any human analyst can.

Understanding AI-powered benchmarks

For any ecommerce brand, data is the compass that guides strategic decisions. But raw data alone can leave you lost—it needs context to be truly useful.

This is where AI-powered benchmarks shine, offering direction by transforming data into clear, actionable insights. Traditional benchmarking methods often rely on manual data collection and analysis, leading to outdated, irrelevant, or erroneous comparisons.

AI benchmarks, however, are like having an analyst working 24/7, constantly updating and refining comparisons in real time.

Klaviyo’s AI benchmarking analyzes billions of data points across various industries and business sizes. It identifies patterns, predicts trends, and provides personalized recommendations based on your unique business profile.

The benefits are numerous:

Brava Fabrics shows just how powerful this tool can be. Using Klaviyo’s AI benchmarks, the sustainable fashion brand discovered their unsubscribe rate was their lowest-performing metric. Equipped with this insight, they overhauled their email strategy, resulting in a 76% YoY increase in email revenue and a 101% boost in YoY online sales growth.

Explore different business-critical benchmarks

Every ecommerce business is a complex ecosystem of interconnected metrics. Like a skilled orchestral conductor, you must harmonize these elements to ensure success.

Klaviyo’s AI-powered benchmarks act as your scorecard, guiding you through each aspect of your business’s performance.

There are 5 key benchmark categories that have the most impact on your ecommerce strategy.

Benchmark 1: Business performance

This is your business’s vital signs monitor. It tracks metrics like average order value (AOV), customer lifetime value (CLV), and repeat purchase rate.

For instance, if your AOV is $50 but your peer group averages $75, you might consider bundling products or offering premium options to boost your numbers.

Benchmark 2: Email campaigns

Email remains the workhorse of ecommerce marketing, and email campaign benchmarks keep it in peak condition. They measure open rates, click rates, and revenue per recipient (RPR).

If your open rates hover around 15% while your peers achieve 25%, it’s time to revisit your subject lines or segment your list more effectively.

Benchmark 3: SMS campaigns

As mobile commerce surges, SMS benchmarks become increasingly crucial. They track SMS campaign metrics like click rates, conversion rates, and unsubscribe rates.

For example, if your SMS RPR averages $0.15 while your peers achieve $0.45, you might need to refine your offers or timing.

Benchmark 4: Flows

Automated flows are the silent revenue generators of your business. Benchmarks for email and SMS flows evaluate every critical aspect of flow performance. These include initial engagement metrics (open and click rates); conversion metrics (such as conversion rates and RPR); and health metrics (spam report rate, bounce rate, and unsubscribe rate).

If your flow email RPR averages $0.50 while peers achieve $0.85, for example, consider adjusting your timing or incentives.

Benchmark 5: Sign-up forms

As the gateway to your marketing ecosystem, sign-up forms can make or break your list growth. These benchmarks measure submission rates and compare them to industry standards. A 1% submission rate might seem reasonable until you see peers achieving 3%, signaling an opportunity to optimize your form design or offer.

Each of these benchmark categories provides a unique lens through which to view your business. Together, they form a comprehensive dashboard that not only shows where you stand but illuminates the path to where you could be.

With Klaviyo’s AI updating these benchmarks monthly, you’re always equipped with the most current, relevant data to drive your decisions.

Interpreting benchmark data

Benchmark data is a treasure trove of insights. But like any treasure, it needs the right key to unlock its full value.

Klaviyo’s AI-powered benchmarks come with built-in tools to help you decipher and act on the wealth of information at your fingertips.

Display options

Display options offer flexibility in how you view your data. Toggle between table, bar graph, and line chart views to spot trends and patterns. The detailed view expands your reports, revealing percentile rankings that show exactly where you stand among your peers.

Klaviyo guidance

Klaviyo guidance acts as your personal business coach. It sets performance targets based on industry best practices, appearing as a dotted line on your charts. This visual cue helps you aim for excellent, not just average.

Performance statuses

Performance statuses simplify complex data into actionable insights. They range from “Poor” (below the 25th percentile) to “Excellent” (above the 75th percentile), instantly highlighting areas that need attention or deserve celebration.

Start using AI-powered benchmarks today

AI-powered benchmarks revolutionize how you understand and improve your business. They offer unparalleled speed, precision, and insights, transforming raw data into a roadmap for success.

Don’t let your competitors leave you in the dust. Harness the power of Klaviyo’s AI benchmarks and start outperforming your industry today.