All blog articles

Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.

Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.

Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.

Discover how DKNY transformed their email marketing by personalizing messages for online and in-store customers, leading to a 30% increase in revenue while reducing email volume.

Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Learn how behavioral targeting can help you use insights about your customers' actions to segment and personalize smarter.

See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.