All blog articles

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.

Learn the importance of post-purchase surveys and find out how to use them to capture customer data and build stronger relationships.

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.

AI tools are a great way for small businesses to optimize campaigns. Look at our list and see how these tools can complement your marketing strategy.

Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.