Personalization strategy
Today's consumers expect experiences tailored to their unique preferences, behaviors, and needs at every touchpoint. Explore how innovative brands are moving beyond basic demographic segmentation to create sophisticated, dynamic customer segments and deliver truly personalized experiences at scale. Learn frameworks for building data-driven personalization strategies that respect privacy, drive engagement, and create lasting customer relationships through relevant, timely interactions.
Personalization strategy
Using Jobs to be Done for personalized customer journeysSep 27, 2024
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Personalization strategy
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced email segmentation and marketing strategies to boost sales growth.
Personalization strategy
Pull customers down-funnel use caseNov 30, 2023
Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.
Personalization strategy
Proof that personalization outperforms blastsOct 26, 2023
Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.
Personalization strategy
The Klaviyo app for Buy with PrimeJun 8, 2023
Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo's app lets you capture data and capitalize on convenience.
Personalization strategy
Five personalized marketing examplesMar 17, 2022
These UK brands found a way to succeed with marketing personalisation, even amid the privacy-first web. Download the guide to learn more.