Marketing analytics
In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimization and growth.
Marketing analytics
What bounce-back emails are & why they happenJun 4, 2024
Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.
Marketing analytics
7 ways to reduce your unsubscribe rate for increased retention and engagementMar 21, 2024
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy. Here are 7 ways to reduce your unsubscribe rate.
Marketing analytics
5 steps to improve placed order ratesMar 14, 2024
Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.
Marketing analytics
6 email and SMS attribution questions to ask when shopping for a marketing platformOct 19, 2023
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Marketing analytics
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023Mar 28, 2023
Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.
Marketing analytics
What no one wants you to know about attributionApr 18, 2022
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
Marketing analytics
Offering discounts on your signup forms?Oct 4, 2021
Testing out a new marketing tactic, like using a discount on your signup form, can be worrisome. Discover how Klaviyo’s data-backed insights can put you at ease.
Marketing analytics
What is conversion rate optimization, anyway?Apr 9, 2021
Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.