Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles

In this product release We’re excited to bring our Klaviyo SMS customers the ability to customize the domain for your SMS short links, helping you to establish a recognizable brand identity and build trust with subscribers. With branded SMS short links, your SMS messages will stand out from the crowd and encourage subscribers to engage […]

In today’s climate, marketers are challenged to do more with less. Properly forecasting your budget is key to doing this. Customers have asked us to give them better visibility into how much of their Klaviyo plan they’re using each month. We’re excited to announce the release of a new account usage tab to the Billing […]

“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”

Keeping your customers engaged is critical to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention. Sending relevant, personalized notifications is crucial to cut through the noise and drive real value for your app users to […]

In this product release: We are excited to introduce Lead Capture with Shop, a powerful new feature for Klaviyo sign-up forms. Now, Shopify users can take their customer opt-in and purchase experience to the next level by leveraging Klaviyo Sign Up Forms in conjunction with the Shop app. The Shop app is a game-changer in […]

We’re happy to announce that our native integration with Salesforce Commerce Cloud just got better! For years, leading brands using Salesforce Commerce Cloud have turned to Klaviyo to drive more revenue from their marketing channels, like Living Proof who grew their email revenue by 6X with Klaviyo. Our well-established, pre-built integration with Salesforce Commerce Cloud […]

In this product release: To best meet the needs of scaling brands, we’ve made significant upgrades to our state-of-the-art segmentation engine, allowing for faster segment creation across all users. With the new system, segments are also updating at 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively […]

From launching new products like Klaviyo for Wellness and Klaviyo reviews, to new dashboards and product block capabilities, we’ve had a busy June. It was tough to curate our top features this month because there’s so many great features to choose from. We’re excited to take you through what’s new! Top features this month Product […]

Within the Klaviyo email editor, product blocks can contain personalized recommendation feeds, which are a useful way to encourage repeat purchases from your existing customers. These feeds dynamically match your products to recipient profiles that may be most interested in them based on their past behavior to increase the relevance of your message and the […]