All blog articles

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

Three lessons we learned on balancing personality with precision, and why "tone" is much harder than it looks.

New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.

Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Discover how agentic commerce—powered by AI and LLMs like ChatGPT—is transforming how consumers shop and how brands can adapt to turn conversations into conversions.

Klaviyo Service adds new analytics, tone controls, and CSAT tools across Customer Hub, Helpdesk, and Customer Agent to help brands deliver faster, personalized experiences.