Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
6 April Fools' Day email marketing ideas & examplesFeb 23, 2024
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.
Campaign strategy
2024 guide to integrated marketing campaignsFeb 14, 2024
Here is exactly how to pull off an integrated marketing campaign across email, SMS and more–-without pulling your hair out.
Campaign strategy
5 strategies to win March Madness email marketingFeb 14, 2024
March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.
Campaign strategy
Forecast order volume use caseNov 30, 2023
Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.
Campaign strategy
Klaviyo's 2023 BFCM aftermath reportNov 29, 2023
Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.
Campaign strategy
BFCM 2023: the consumer spending reportOct 10, 2023
We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.
Campaign strategy
How Tecovas does BFCMJun 7, 2023
Start early, and send often—but not to everyone on your list.
Campaign strategy
How Hedley & Bennett’s founder made career breakthroughs her normalMay 8, 2023
Ellen Bennett transitioned from a line cook to a successful founder. Here’s how she broke through again and again.
Campaign strategy
11 anniversary email examples to delight & surpriseFeb 23, 2023
Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.