Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
New research: shoppers want BFCM to start before NovemberSep 30, 2024
Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.
Campaign strategy
How to stand out from election noiseSep 26, 2024
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
Campaign strategy
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Campaign strategy
10 tasks to tackle for a record-breaking BFCMAug 15, 2024
Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Campaign strategy
Flash sale email template ideasAug 8, 2024
Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.
Campaign strategy
August BFCM checklistAug 1, 2024
Preparations for BFCM in August are critical for success during black friday/cyber monday. Learn how factors like paid traffic and BFCM roadmaps can help you.
Campaign strategy
July BFCM checklistJul 23, 2024
Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.
Campaign strategy
Your Memorial Day marketing guideMar 22, 2024
We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.
Campaign strategy
10 Mother's Day marketing examples to inspire your brandMar 8, 2024
Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.