Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing
The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
Email marketing
Video in email: 5 tips to boost engagementApr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Email marketing
10 video email marketing types & when to use themApr 17, 2024
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Email marketing
Why DMARC is so importantApr 11, 2024
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.
Email marketing
The importance of a branded sending domainApr 4, 2024
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.
Email marketing
BIMI: the untapped tool for email marketersApr 3, 2024
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.
Email marketing
7 ways to leverage email open rates post iOS 15Mar 14, 2024
Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Email marketing
5 email marketing tips & tricks from Noah KaganMar 12, 2024
Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.
Email marketing
8 email click rate tactics to engage subscribers [+examples]Mar 7, 2024
A complete guide to improving click rates, including expert insight and brand examples.