Email marketing articles
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.