Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing
11 ways to optimize your email marketing campaignsAug 6, 2024
Improve your email campaign conversion rates with proven optimization and best practice tips. Highly effective for driving conversion rates and growth.
Email marketing
How to create an email campaign in 7 stepsAug 5, 2024
Learn to craft impactful email campaigns with expert strategies & examples. Elevate your marketing game and boost engagement with our comprehensive guide.
Email marketing
8 benefits of email marketing in 2024Jul 24, 2024
Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.
Email marketing
13 effective email segmentation ideas & strategiesJul 19, 2024
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Email marketing
Best email send times data, by day and industryJul 17, 2024
The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.
Email marketing
How to schedule emails to increase open ratesJun 11, 2024
Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.
Email marketing
10 ways to reduce your email bounce rateJun 4, 2024
Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.
Email marketing
5 win-back email examples & strategies for successMay 30, 2024
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
Email marketing
3 key benefits of engagement-based email segmentationMay 23, 2024
Discover the benefits of engagement-based email segmentation. Learn how to create a schedule based on subscriber engagement to boost deliverability and reduce spam.