Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Image is yellow with light text that reads "Transactional emails: 11 best practices + how to get started."
Email marketing
May 6, 2024
Transactional email best practices

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
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Email marketing
May 2, 2024
4th of July email marketing examples for businesses

Discover top 4th of July email & SMS examples from leading brands like The Honest Company and Quikflip. Get inspired for your Independence Day campaigns.

Profile photo of author Katie Tierney
Katie Tierney
13min read
Image shows text in green reading "8 reasons to never (ever) buy or rent an email list
Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In large stacked capital letters on a light lavender background, darker purple text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 creative strategies for non-beginners." In the lower right corner of the image is an illustration of a sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
In large stacked capital letters on a salmon background, white text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 beginner strategies." In the lower right corner of the image is an illustration of the form builder in the back end of Klaviyo, next to the final version of the sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

Profile photo of author Ryan Steen
Ryan Steen
6min read
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Email marketing
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Email marketing
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read