Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing
35 email marketing examplesFeb 27, 2025
Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.
Email marketing
Build an email listFeb 25, 2025
Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.
Email marketing
How to build your email marketing strategyFeb 11, 2025
Learn how to build a successful email marketing strategy with Klaviyo's step-by-step guide, examples, explanations, and more.
Email marketing
How to conduct an audit of your email programDec 10, 2024
Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
Email marketing
Email deliverability best practices for Gmail & OutlookDec 9, 2024
Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.
Email marketing
8 gift card marketing strategies & best practicesNov 15, 2024
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
Email marketing
5 segmentation mistakes to avoidSep 5, 2024
Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.
Email marketing
Deliverability with tighter sender requirementsAug 23, 2024
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
Email marketing
Deliverability tips for sending to Yahoo Aug 15, 2024
Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.