Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

In stacked capital letters that stretch across the entire image, copy outlined in lemon reads, "email pop-ups." In the lower right corner, smaller black copy reads, "11 best practices." The background is tan.
Email marketing
May 21, 2024
11 email pop-up best practices, with real-life examples

Unlock the secrets of effective email pop-ups. Learn creation tips & best practices & see successful industry examples to elevate your conversion game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
In large capital letters that stack and stretch across the entire image, copy reads, "email pop-ups." The letters are outlined in lavender against a lemon-colored backdrop. Across the bottom of the image, smaller black copy reads, "why they’re important."
Email marketing
May 21, 2024
Email pop-ups: what they are and why they matter

What is an email pop-up? Discover the importance of email-ups: different types, components, & how they can help boost your conversions.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Email marketing
May 15, 2024
The abandoned cart benchmarks report

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Email marketing
May 15, 2024
What is an abandoned cart email?

Discover the power of abandoned cart emails: learn what they are, why they matter, and how crafting effective ones can boost your sales with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Image is lavender with text that reads "Preventing bots + spam: 3 ways to secure your sign-up forms"
Email marketing
May 9, 2024
How to secure sign-up forms

Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.

Profile photo of author Toshi Onishi
Toshi Onishi
4min read
shipping confirmation email
Email marketing
May 8, 2024
Shipping confirmation emails are more transactional

How can you elevate your shipping confirmation emails? This blog post includes ten tips you can use to improve transactional messages.

Profile photo of author Kaleigh Moore
Kaleigh Moore
22min read
Email marketing
May 6, 2024
Transactional emails matter: examples + deliverability tips

Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Image is red with white text that reads "Transactional emails: 4 successful examples."
Email marketing
May 6, 2024
4 Successful transactional email examples

Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read