Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

In lighter capital letters on a salmon background, copy stretching over the right side of the image reads, "real BFCM email campaigns: examples + results." The left side of the image features a man holding a laptop in a conference room, laughing.
Email marketing
Jul 8, 2024
11 Black Friday Cyber Monday email examples for 2024

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.

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Sophia Lee
12min read
Email marketing
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
In white font on a salmon background, text reads, "tips to schedule emails and increase open rates." The Klaviyo flag is outlined in yellow on the right side of the image.
Email marketing
Jun 11, 2024
How to schedule emails to increase open rates

Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Image has text that reads "Back-to-school spending: 8 lessons to ace your Q3 goals"
Email marketing
Jun 7, 2024
8 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.

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Emily Riedy
11min read
Email marketing
Jun 4, 2024
What bounce-back emails are & why they happen

Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
Email marketing
Jun 4, 2024
10 ways to reduce your email bounce rate

Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
In lavender font on a bright salmon background, text over the top left of the image reads "win-back emails." In smaller black copy underneath that, text reads, "examples and strategies." The right side of the image is occupied by a photo of a person with shoulder-length brown hair, wearing a denim jacket over a yellow t-shirt, standing behind the counter of a coffeeshop with their laptop open.
Email marketing
May 30, 2024
5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Profile photo of author Emily Riedy
Emily Riedy
20min read
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Email marketing
May 23, 2024
3 key benefits of engagement-based email segmentation

Discover the benefits of engagement-based email segmentation. Learn how to create a schedule based on subscriber engagement to boost deliverability and reduce spam.

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Tonya Gordon
6min read