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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing
Jul 6, 2023
Everything you need to know about email deliverability
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Email marketing
Jun 28, 2023
Beyond "Shop Now": how to inspire action with email CTAs
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
Email marketing
Jun 6, 2023
Maintain email list hygiene for better deliverability
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Email marketing
May 23, 2023
Email segmentation tools have evolved
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing
Apr 28, 2023
How to hire email marketing experts
An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.
Email marketing
Apr 18, 2023
Email marketing in ecommerce: what it is + why it matters
Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.
Email marketing
Apr 18, 2023
4 Salesforce email marketing plug-ins
Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.
Email marketing
Apr 18, 2023
5 types of BigCommerce email marketing plug-ins
The BigCommerce email marketing plug-in categories you need: marketing automation, search, loyalty, customer support, and store back-up.
Email marketing
Apr 18, 2023
4 Shopify email marketing plug-ins
The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.