Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

In white text on a salmon background that fades into lavender in the upper right corner and lemon in the lower right corner, text reads, "9 great email subject line examples and why they work." The Klaviyo flag is located in the lower right corner in salmon.
Email marketing
Dec 13, 2023
9 great email subject line examples—and why they work

Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
Email marketing
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Profile photo of author Emily Riedy
Emily Riedy
9min read
Email marketing
Dec 4, 2023
Email design inspiration for 2024, plus brand examples.

4 Email design trends to keep an eye on for 2024, plus insight from industry experts.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read
Email marketing
Nov 16, 2023
Klaviyo Best Practices for Restaurants

Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.

Profile photo of author Mae Rice
Mae Rice
11min read
Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"
Email marketing
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Profile photo of author Annie McGreevy
Email marketing
Oct 24, 2023
How to use email tags to increase email efficiency

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Profile photo of author Annie McGreevy
Annie McGreevy
13min read
Email marketing
Oct 5, 2023
Guide to creating an effective email marketing funnel

9 stages of an effective email marketing funnel, including brand examples and expert insight.

Profile photo of author Annie McGreevy
Annie McGreevy
18min read
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Email marketing
Sep 12, 2023
Email marketing for small businesses

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Profile photo of author Tiff Regaudie
Tiff Regaudie
27min read
green header image with bar graphs for email reporting
Email marketing
Sep 7, 2023
Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Profile photo of author Tiff Regaudie
Tiff Regaudie
18min read