Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing
Everything you need to know about email deliverabilityJul 6, 2023
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Email marketing
Beyond "Shop Now": how to inspire action with email CTAsJun 28, 2023
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Email marketing
Maintain email list hygiene for better deliverabilityJun 6, 2023
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

Email marketing
Email segmentation tools have evolved May 23, 2023
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Email marketing
How to hire email marketing expertsApr 28, 2023
An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

Email marketing
Email marketing in ecommerce: what it is + why it mattersApr 18, 2023
Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Email marketing
4 Salesforce email marketing plug-insApr 18, 2023
Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

Email marketing
5 types of BigCommerce email marketing plug-insApr 18, 2023
The BigCommerce email marketing plug-in categories you need: marketing automation, search, loyalty, customer support, and store back-up.

Email marketing
4 Shopify email marketing plug-insApr 18, 2023
The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.