How to prioritize your time and build your agenda at K:BOS

K:BOS 2025 is right around the corner––September 25–26 in Boston––and the lineup is packed. 

From thought-provoking keynotes and  brand stories you’ll want to steal ideas from, to tactical Klaviyo education you can put into action before Black Friday/Cyber Monday, this year’s K:BOS is about connection, community, and walking away with a playbook for growth.

With so many great sessions, how do you decide where to spend your time? We’ve pulled together some highlights to help you build your agenda and get the most out of this year’s event. 

Start with the big ideas 

Every great agenda starts with inspiration. K:BOS kicks off with vision-setting sessions that define where B2C relationships are headed.

• Built for B2C: The new era of consumer relationships: Hear from Klaviyo CEO Andrew Bialecki on how brands are transforming transactional moments into long-term relationships.
• AI’s next wave: A visionary look into the future of customer connection: Explore what’s coming next in AI and what it means for your brand’s growth and customer engagement.
• Smarter marketing, deeper relationships: The future with Klaviyo: We’re giving you an exclusive first look at Klaviyo’s product roadmap for 2026. Go behind the scenes to discover the powerful new features and innovations that will take your marketing and service teams to the next level.

These keynotes are the foundation for how you’ll think about every breakout and workshop that follows.

Learn from brands you love

Some of the world’s most exciting brands are pulling back the curtain on their growth strategies at K:BOS. You’ll leave these sessions with practical ideas and a renewed appreciation for how top brands build loyalty.

• Sol de Janeiro: Learn how a cult beauty brand went from DTC darling to global phenomenon.
• BIGFACE, Graza, Callie’s Biscuits: Discover how data fuels growth in food & beverage.
• Princess Polly, Third love, Castore: See how style meets data in the fast-moving world of fashion.
• AS Beauty and Glossier: Explore how beauty brands scale without losing intimacy.
• Dollar Shave Club, Universal Yums, Stumptown Coffee, ButcherBox: See how top subscription brands use Klaviyo to turn recurring relationships into recurring revenue.
• Loop, Vital Proteins, Higher Dose: Discover how wellness brands balance automation and authenticity with Klaviyo.

Get tactical with Klaviyo product education

K:BOS will be an inspiring event purpose-built to get you excited about what’s coming next. But, it isn’t just about what’s possible. It’s about what you can do with Klaviyo right now. Whether you’re new to Klaviyo or scaling fast, product education sessions will help you take the next step.

Highlights include:

• Email and SMS: A powerful partnership: Make your messaging work harder together.
• Behind the innovation: How Klaviyo AI powers smarter marketing: See under the hood of Klaviyo’s AI.
• Unleash the power of RFM analysis: Boost revenue and minimize churn with smarter segmentation.
• Protect and Drive ROI Through Smarter Deliverability: Make sure your messages land when it matters most.

Pick the sessions that align with your biggest growth opportunities, and walk away with actionable strategies.

Be ready before the holidays hit with our BFCM bootcamp

Black Friday and Cyber Monday can make or break your Q4. Our BFCM education track will make sure you’re not just prepared, but primed to win.

Sessions include:

• Create the right BFCM offer and promotion strategy
• Grow your audience and retarget customers with paid ads
• 3x your ROI with a targeted segmentation strategy

If you want to crush your holiday goals, these sessions are must-attends.

Connect with partners, experts, and each other

There is as much to learn from the folks walking the halls at K:BOS as there is from the folks on stage. That’s why we’re setting up roundtables and partner-led sessions to make sure you get the most out of the community while you’re in town. 

• Partner roundtables give you candid insights from service partners.
• Ask Me Anything sessions with Klaviyo product and success leaders let you go deep on your toughest questions.

Breakouts and networking events are where some of the most valuable conversations happen, and often spark long-term partnerships, so be sure to prioritize dropping in on at least a couple. 

Arrive connected and confident.The K:BOS attendee group on the Community is where everyone comes together—whether you’re attending solo, with a team, or still deciding. Join the conversation and see how others are preparing—you’ll be in great company.

Build your perfect agenda

Balance inspiration, education, and connection at K:BOS. Make sure your schedule includes:

1. At least one keynote for vision.
2. Two to three brand or product sessions for practical takeaways.
3. A BFCM session if you’re planning holiday campaigns.
4. White space for networking — the magic often happens off stage.

K:BOS only happens once a year, and this agenda is stacked. Whether you’re looking to level up your Klaviyo skills, swap stories with other marketers, or get inspired by the brands you admire most, this is the place to do it.