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Tracey Wallace

Director, content strategy - open in a new tab Klaviyo
Tracey Wallace
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
Jun 24, 2025
10 takeaways from K:LDN 2025

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

Tracey Wallace
Jun 24, 2025
Meet the consumer where they scroll

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

Tracey Wallace
Jun 23, 2025
RCS vs. SMS vs. MMS

Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

Tracey Wallace
May 8, 2025
Motherhood meets marketing

This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.

Tracey Wallace
Apr 11, 2025
3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.

Tracey Wallace
Feb 7, 2025
Building a high-impact omnichannel strategy
Tracey Wallace
Dec 3, 2024
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Tracey Wallace
May 30, 2024
7 TikTok ecommerce strategies to boost sales

Discover top TikTok ecommerce strategies and successful brand examples to boost your online sales. Unlock the power of TikTok for your brand with Klaviyo.

Tracey Wallace
Nov 29, 2023
Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.