The holiday season is always a scramble for ecommerce marketing teams. There’s a lot to do, and the stakes are high.
During Black Friday Cyber Monday (BFCM) 2024, Klaviyo customers drove more than $3 billion in Klaviyo-attributed value. They sent more than 420 million messages between 9–10 a.m. ET on Black Friday and saw more than 1.3 million orders come in during a single hour that afternoon.
But with 73% of marketers reporting rising customer acquisition costs (CACs), according to Klaviyo’s 2025 state of B2C marketing report, it’s clear marketers need to be more efficient about:
- Setting up essential strategies, campaigns, flows, and forms faster, so they can launch BFCM efforts earlier
- Gathering the customer data necessary to encourage repeat purchases after BFCM is over
- Nurturing new BFCM customers with personalized post-purchase automations to increase customer retention
This BFCM, AI is here to give you a head start. K:AI Marketing Agent was built to help brands launch essential strategies, campaigns, flows, and forms in minutes.
Here’s how you can use Marketing Agent to gain a competitive edge this BFCM.
1. Get a head start on your BFCM marketing strategy
According to Klaviyo’s 2025 BFCM calendar, strategy planning for the holiday season begins in July. This is when brands are performing audits to identify top segments, optimizing forms, and setting goals for the upcoming event.
If you’re starting now, you’ll want to ramp up as fast as possible. K:AI Marketing Agent reviews your website to proactively understand your target audience and auto-generate custom content without a brief. Trained on your brand voice, industry benchmarks, and performance, it generates marketing assets that actually reflect your brand in minutes.
Once you have your overall marketing plan as a foundation, tweak it to reflect your BFCM strategy from previous years. Consider this your jumping off point for implementation.
2. Generate on-brand campaigns, flows, and sign-up forms
According to Klaviyo’s 2025 online shopping report, 77% of omnichannel consumers regularly shop across 3–4 channels, with more than 20% shopping across more than 5—but email leads as the most trusted channel for brand communication.
AI can help here, too. After analyzing your website and creating a custom marketing strategy, Marketing Agent builds out an ongoing stream of ready-to-launch recommendations, including:
- Sign-up forms
- Educational email campaigns
- Essential nurtures, like welcomes, abandoned cart, and post purchase flows
Note: For AI-generated abandoned cart flows, you’ll need an integration with Shopify, BigCommerce, Magento 2, WooCommerce, Wix, PrestaShop, or Salesforce. For AI-generated order confirmation flows, you’ll need an integration with Shopify, BigCommerce, Magento 2, WooCommerce, Wix, PrestaShop, Salesforce, Olo, Thanx, or Toast.
3. Edit your AI-generated content with BFCM messaging
After Marketing Agent has generated your foundational assets, it’s time to refresh a few for seasonally appropriateBFCM messaging and promotions. Here are a few ideas:
- Sign-up forms: Segment SMS and WhatsApp sign-up forms to existing email subscribers who’ve already bought during BFCM.
- Promotional campaigns: Create some additional promotional campaigns to highlight BFCM-specific discounts, product drops, and sale timelines.
- Welcome flows: Customize your welcome series for people who sign up during BFCM with holiday-specific highlights, like bestsellers from last year, gift guides, or BOGO offers.
- Abandoned cart flows: Create different versions of your abandoned cart automation for various BFCM audience segments, like offering a discount only to those who leave behind high-value carts and shortening any time delays in the flow.
- Order confirmation flows: Transparency is even more important during the holiday season. Make sure your BFCM order confirmation flow includes clear information on shipping timelines and return policies.
And here are some real-life BFCM campaign examples for inspiration:
- Limited-edition product drop: Instead of a discount, Jones Road Beauty typically runs a limited-edition Black Friday drop for their high-demand Mini Miracle Balm. One year, they announced the drop 4 days in advance instead of just one. As a result, the beauty brand brought in as much revenue in the first 30 minutes of Black Friday that year as they did in all of BFCM weekend the year prior.
- Shopping spree giveaway and early access sale: Activewear brand POPFLEX started their BFCM campaign with a shopping spree giveaway in exchange for creating a holiday wishlist. They used the data they collected from the giveaway for more targeted messaging throughout the holiday season. While promoting the sale, they also offered early access to customers and sent messages reminding their audience when the sale was coming to a close.
- Free gift with purchase: Luxury beauty brand Patrick Ta offered complimentary gifts with purchases of $150 or more for BFCM. For 8 days, customers who reached the spending threshold received a substantial gift worth $96: an eyeshadow palette, a lip créme, and a mini tote. This approach incentivized higher order values and encouraged product discovery.
4. Nurture audiences after BFCM
Many BFCM shoppers are buying from brands for the first time. This presents an opportunity to nurture these new customers with personalized messages long after the holiday season comes to a close.
AI makes it easier to seize this opportunity and create more repeat customers. Marketing Agent keeps customers engaged automatically through on-brand nurtures, but also proactively creates new educational campaigns for you to send out every week.
“I’m sending out the Marketing Agent recommendations to keep our subscribers active and engaged,” says Ashfaq Ramjaun. “It serves a key need: maintaining consistent engagement without having to manually create emails from scratch. What’s really impressive is how easily Marketing Agent generates content and so I can send with just a click. The immediacy makes a real difference.”
Get ready for BFCM faster with K:AI Marketing Agent
If you want to get ahead of the holiday rush, you need to be able to launch and scale your marketing strategies without prompting or manual work.
You can trust K:AI Marketing Agent to do exactly that while delivering high-quality results. All of Marketing Agent’s campaigns and strategies are vetted, on-brand, and informed by Klaviyo marketing expertise.
Scale smarter, convert more, and set your brand up for long-term growth this BFCM with Marketing Agent.
