Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Apr 18, 2023
4 Adobe email marketing plug-ins

The larger the business, the more complicated the tech stack. Here are 4 Adobe email marketing plug-ins that integrate easily with Adobe Commerce.

Profile photo of author Jax Connelly
Jax Connelly
8min read
Owned marketing
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read
Owned marketing
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Profile photo of author Annie McGreevy
Annie McGreevy
25min read
two men leaning over a desk
Owned marketing
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

Profile photo of author Mae Rice
Mae Rice
13min read
Owned marketing
Jul 28, 2022
The state of email and SMS for CPG

Read about the CPG ecommerce best practices for email and SMS, and marketing benchmarks that help you grow.

Profile photo of author Emily Riedy
Emily Riedy
32min read
Owned marketing
Jul 20, 2022
The home and graden full marketing funnel guide

Read the home furnishing and outdoor garden good industry marketing guide for brands to uplift your marketing strategy.

Profile photo of author Tiff Regaudie
Tiff Regaudie
26min read
Owned marketing
Jul 18, 2022
The sporting goods full marketing funnel guide

This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s evident growth opportunity.

Profile photo of author Tiff Regaudie
Tiff Regaudie
28min read
woman holding fabric swatches
Owned marketing
Jul 13, 2022
The state of email and SMS for fashion brands

Learn about the state of email marketing and SMS trends and examples focused on fashion ecommerce benchmarks for the industry.

Profile photo of author Kaleigh Moore
Kaleigh Moore
37min read