Skip to main content

Mae Rice

Mae Rice

Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.

Posts by this author

Mae Rice
Jul 17, 2025
How to use Klaviyo AI this BFCM
Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.
Mae Rice
Jul 1, 2025
10 expert BFCM marketing tips for 2025
Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.
Mae Rice
Jun 3, 2025
11 BFCM tactics we already know consumers love
Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.
Mae Rice
Feb 20, 2025
What is an ecommerce CRM?
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.
Mae Rice
Oct 15, 2024
3 last-minute ways to lift BFCM performance with Klaviyo AI
Learn how to use Klaviyo AI to optimize your sale strategy and adapt to the unexpected before the biggest retail weekend of the year.
Mae Rice
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and CDP—and why they’re glad they did it.
Mae Rice
Jul 18, 2024
How Wimp Decaf built with Klaviyo from Day 1
Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.
Mae Rice
Apr 22, 2024
Why Agencies Partner with Klaviyo
Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.
Mae Rice
Mar 13, 2024
How Marine Layer scaled their laid-back brand
Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.