Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”

You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

Start early, and send often—but not to everyone on your list.

Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here’s how.

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”