Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Mae Rice
Nov 16, 2023
Klaviyo Best Practices for Restaurants

Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.

Mae Rice
Oct 26, 2023
Proof that personalization outperforms blasts

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

Mae Rice
Oct 19, 2023
6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Mae Rice
Aug 24, 2023
How spas, salons, and fitness studios use Klaviyo

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

Mae Rice
Aug 1, 2023
How Klaviyo pays off for the C-suite

“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”

Mae Rice
Jun 14, 2023
How to use Klaviyo's Facebook integration

You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

Mae Rice
Jun 7, 2023
How Tecovas does BFCM

Start early, and send often—but not to everyone on your list.

Mae Rice
May 4, 2023
How to break $500K in revenue—without paid ads

Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here’s how.