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Mae Rice

Mae Rice

Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.

Posts by this author

Mae Rice
May 5, 2023
How to build a multi-channel community
To really unlock the next level of growth for Sanzo, the founder needed a community. Here's how he got it to work, fast.
Mae Rice
May 4, 2023
How to break $500K in revenue—without paid ads
Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here's how.
Mae Rice
May 4, 2023
How Klaviyo helps CMOs
Maternity and baby boutique Caden Lane is approaching 9 figures in revenue. Here’s how Klaviyo helps their CMO unlock growth milestones.
Mae Rice
Apr 28, 2023
How to hire email marketing experts
An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.
Mae Rice
Mar 28, 2023
Facebook retargeting: worth it?
Clean beauty brand 100% Pure’s did a “risky” experiment to find out: They turned off all Facebook ads. Here’s what happened.
Mae Rice
Mar 14, 2023
How Linksoul built a standout SMS marketing program
Golf apparel brand Linksoul built an SMS marketing program that got 20K subscribers in its first few weeks. Read how here.
Mae Rice
Jan 12, 2023
How a “heartbeat” of daily emails can power growth
Annmarie Skin Care's daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.
Mae Rice
Dec 14, 2022
DTC isn’t dead. It’s evolving.
It’s not that DTC died, exactly—it’s just moving unpredictably. That’s the toughest thing about the industry right now, and here's how to handle it.
Mae Rice
Jun 14, 2022
Thirteen Lune: forging their own growth path
Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.