Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
How a “heartbeat” of daily emails can power growthJan 12, 2023
Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.
Mae Rice
11min read
Mae Rice
11 trends ecommerce brands should test in 2023Jan 10, 2023
Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.
Mae Rice
19min read
Mae Rice
DTC isn’t dead. It’s evolving.Dec 14, 2022
DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.
Mae Rice
24min read
Mae Rice
Customer relationships matter more than anythingDec 2, 2022
An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.
Mae Rice
13min read